GAM 204 - Introduction to Casino Marketing

Credits: 3

Description
An overview of casino marketing and how the marketing function impacts the casino organization. Topics include casino promotions, database marketing techniques, dead chip programs, discounting, casino hosting, credit procedures, marketing policies and procedures, amenities, and the casino marketing plan.

Student Learning Outcomes

Analyze the importance of the marketing department of a casino organization.
Examine various casino promotions and the mechanics surrounding each promotion.
Describe the various attributes of slot clubs.
Recognize the impact of database marketing.
Discuss the basics of a dead chip program.
Compare and contrast the benefits and risks of discounting player losses.
Identify the techniques utilized in casino hosting and casino credit procedures.
Understand the contributions of amenities.
Prepare a marketing plan for a casino organization.

Prerequisite: MATH 120 or above with a grade of C or higher