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Sep 20, 2026
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TCA 180 - Hotel, Restaurant and Casino Marketing
Credits: 3
Description
An introduction to the marketing of hotels, restaurants and casinos. Special attention is given to sales, public relations, advertising, promotions, merchandising and entertainment.
Student Learning Outcomes
- Develop basic marketing strategies.
- Evaluate Nevada Hotel/Casino industry marketing and advertising media.
- Produce a marketing and advertising budget.
- Differentiate among marketing, advertising, and promotional campaigns.
Prerequisite: None
Corequisite: None
Graded: Letter Grade
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