MKT 127 - Introduction to Retailing

Credits: 3

Description
Directs the student’s attention to the dollar and cents implications of managerial decisions and to the various methods used to measure the profitability of those decisions in the field of retailing. Underlines the importance of customer requirements, taste and expectations, emphasizing the retailing implications of market factors.

Student Learning Outcomes

Explain basic retail management strategies that focus on consumer market segments.
Describe the various management structures commonly used to create a sound organizational environment.
Create merchandising budgets with emphasis on dollar inventory control systems.
Apply methods of planning, controlling, and pricing of merchandise to appropriate cases.

Prerequisite: None