MKT 132 - Sales Management

Credits: 3

Description
Provides a comprehensive view of the sales manager as an administrator. Presents a detailed picture of how to operate a sales force including selecting, training, compensating, supervising and motivating sales people.

Student Learning Outcomes

Describe the function of sales management within an organization.
Explain the methods used to recruit and train newly hired sales personnel.
Apply current sales strategies to typical business sales situations.
Discuss various strategies used to motivate and lead a sales force.

Prerequisite: None