MKT 250 - Introduction to International Marketing

Credits: 3

Description
Introduces the student to the various functions of marketing as they are performed in the international environment. Focuses on the problems and decisions facing management in international marketing. Considers the impact of differences in language, aesthetics, religion and business customs on marketing strategies.

Student Learning Outcomes

Discuss the role of marketing from a global perspective.
Explain the functions of product development, management, strategies, and positioning as they relate to the marketing process.
Describe the functions the marketing management process from both national and international perspectives.
Identify appropriate strategies used marketing promotional decisions through use of global communicate methods.

Prerequisite: MKT 210