MKT 261 - Introduction to Public Relations

Credits: 3

Description
Techniques of public relations for those holding supervisory or higher positions in management and marketing. Principles of creating and maintaining good public relations, including employee/employer relations. Customer/employee relations receive emphasis while focusing on the programming of the total public relations effort and selecting of appropriate strategy, media and persuasive devices to accomplish objectives.

Student Learning Outcomes

Explain the role of public relations in management and business situations.
Describe the principles of creating and maintaining effective public relations, including employee-employer relations within an organization.
Apply the techniques of persuasion when dealing with appropriate media situations.
Discuss the historical aspects of public relations and how they compare to modern strategies.

Prerequisite: None