JOUR 210 - Introduction to Public Relations

Credits: 3

Description
Study of the practice of public relations including media, employee, consumer, community, shareholder, and customer relations. Emphasis is on the history of public relations, its role, and impact on today’s society.

Student Learning Outcomes

Analyze various roles that public relations practitioners play in public and private organizations
Evaluate current-day practices and techniques needed in public relations that involve media, consumers, community and business
Produce press releases

Prerequisite: None