|
|
May 21, 2024
|
|
BUS 102B - Entrepreneurship and Innovation Credits: 3 Description Practical overview of business startup, planning, preparation, and risk assessment. Concentration on business plan formulation including acquiring financing, personnel selection, sales and marketing.
Student Learning Outcomes
- Describe the role of entrepreneurship in modern business. Define the competitive structure and the opportunities within.
- State the types of competition that exist in the entrepreneurial marketplace.
- Apply marketing techniques, consumer behavior, pricing, promotion and distribution factors to a real-world scenario.
- Explain the social, legal, and ethical responsibilities of entrepreneurial business.
Prerequisite: None Corequisite: None Graded: Letter Grade
Add to Portfolio (opens a new window)
|
|
|