2021-2022 Catalog and Student Handbook 
    
    Oct 19, 2021  
2021-2022 Catalog and Student Handbook

Marketing, AAS [MKTNG-AAS, 61 Total Credits]


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DESCRIPTION

This degree prepares students for careers in advertising, retail sales, and marketing. The program includes a comprehensive exposure to marketing principles and business related issues.


ACADEMIC MAPS

Academic Map: AAS Marketing 21-22  


 

Student Learning Outcomes


  1. Explain current marketing, merchandising, and retail management theories and how they apply to organizational settings.
  2. Apply marketing and merchandising strategies to real-life retail settings.
  3. Explain the characteristics of marketing and merchandising plans used in retail establishments.
  4. Demonstrate the latest techniques and trends in marketing and merchandising practices.

General Education Requirements (22 Credits)


Mathematics (3 Credits)


NOTE: Your first college-level MATH course MUST be completed before reaching 30 total college-level credits.

English Composition (3-5 Credits)


NOTE: Your first college-level ENG course MUST be completed before reaching 30 total college-level credits.

Fine Arts/Humanities/Social Sciences (3 Credits)


Special Program Requirements (39 Credits)


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