MKT 123 - Sales Promotion

Credits: 3

Description
Provides the basic knowledge necessary to develop sound sales promotion practices. Builds on a rigorous base of consumer psychology and treats advertising, reseller stimulation, personal selling and other communication tools as part of an overall promotional mix.

Student Learning Outcomes

Describe the fundamentals techniques used in sales promotion.
Apply the principles of consumer psychology and its role in promotional strategies to case study situations.
Demonstrate effective personal selling techniques in sales-oriented scenarios.
Explain the importance and effectiveness of communication skills as they relate to sales promotion.

Prerequisite: None