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Oct 31, 2024
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MKT 132 - Sales Management
Credits: 3
Description
Provides a comprehensive view of the sales manager as an administrator. Presents a detailed picture of how to operate a sales force including selecting, training, compensating, supervising and motivating salespeople.
Student Learning Outcomes
- Describe the function of sales management within an organization.
- Explain the methods used to recruit and train newly hired sales personnel.
- Apply current sales strategies to typical business sales situations.
- Discuss various strategies used to motivate and lead a sales force.
Prerequisite: None
Corequisite: None
Graded: Letter Grade
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