2023-2024 Catalog and Student Handbook 
    
    Aug 14, 2024  
2023-2024 Catalog and Student Handbook [ARCHIVED CATALOG]

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GAM 204 - Introduction to Casino Marketing


Credits: 3
Description
An overview of casino marketing and how the marketing function impacts the casino organization. Topics include casino promotions, database marketing techniques, dead chip programs, discounting, casino hosting, credit procedures, marketing policies and procedures, amenities, and the casino marketing plan.

Student Learning Outcomes
  1. Analyze the importance of the marketing department of a casino organization.
  2. Examine various casino promotions and the mechanics surrounding each promotion.
  3. Describe the various attributes of slot clubs.
  4. Recognize the impact of database marketing.
  5. Discuss the basics of a dead chip program.
  6. Compare and contrast the benefits and risks of discounting player losses.
  7. Identify the techniques utilized in casino hosting and casino credit procedures.
  8. Understand the contributions of amenities.
  9. Prepare a marketing plan for a casino organization.

Prerequisite: MATH 120  or MATH 120E  or above with a grade of C or higher
Corequisite: None
Graded: Letter Grade



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