JOUR 276 - Design Principles of Advertising/Publications

Credits: 3

Description
History of design periods and styles. Introduction to five basic types of print advertising: periodicals, direct mail, point of purchase, sales-promotion, and merchandising.

Student Learning Outcomes

Compare and contrast the strengths and weaknesses of five basic types of print advertising including the following: periodicals, direct mail, point-of-purchase, sales promotion and merchandising.
Apply design and production strategies for advertisements.
Justify solutions to issues affecting design and production including budget limitations, publication constraints and audience considerations.

Prerequisite: None
Corequisite: None

Graded: Letter Grade