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Aug 14, 2024
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JOUR 276 - Design Principles of Advertising/Publications Credits: 3 Description History of design periods and styles. Introduction to five basic types of print advertising: periodicals, direct mail, point of purchase, sales-promotion, and merchandising.
Student Learning Outcomes
- Compare and contrast the strengths and weaknesses of five basic types of print advertising including the following: periodicals, direct mail, point-of-purchase, sales promotion and merchandising.
- Apply design and production strategies for advertisements.
- Justify solutions to issues affecting design and production including budget limitations, publication constraints and audience considerations.
Prerequisite: None Corequisite: None Graded: Letter Grade
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