FAB 380 - Food Service Operations Marketing

Credits: 3

Description
Modern customer service theories and principles will be applied to the food service industry. Topics will include branding, guest loyalty, innovation, guest experiences, up-selling, word-of-mouth marketing, social media, and service recovery. Traditional tools such as SWOT analysis, pricing principles, and the services marketing mix will be integrated with current industry practices.

Student Learning Outcomes

Contrast services marketing and services sales from that of hard goods marketing and sales.
Evaluate the contribution of different food service operation features to brand loyalty.
Role play appropriate methods of service recovery.
Create a food service operation SWOT analysis.

Prerequisite: FAB 210 and FAB 230 both with a grade of C- or higher
Corequisite: None

Graded: Letter Grade