ET 301 - Customer Service Management

Credits: 3

Description
This course provides students with an introduction and basic overview of the importance of customer relations and service in business and industry. The course deals with why and how organizations must reach out to customers so they may understand and gain the benefits in doing so. It is about satisfying the customers. It challenges students to use their critical and creative skills in all aspects of the subject.

Student Learning Outcomes

Explain how customer relations are related to other business functions and its importance to the success of the business entity.
Assess the importance of attitude and customer education as it relates to marketing.
Evaluate basic marketing concepts to solving marketing challenges.
Interpret good marketing practices and techniques and how to apply them.
Formulate and develop a sound Integrated Marketing Communications plan.
Show positive attitudes towards work and service to others both as the member of a team and as task lead.

Prerequisite: Department approval