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Aug 14, 2024
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TCA 141 - Travel and Tourism I Credits: 3 Description Survey of travel and tourism; focus on concepts, terminology, demographics, financial significance and trends.
Student Learning Outcomes
- Examine the history of travel/tourism to identify suppliers, current influences, and forces affecting the tourism industry.
- Apply basic fundamentals of consumer behavior, marketing, market segmentation and motivation to tourism customers.
- Evaluate transportation, accommodations, food and beverage sectors independently, and as used in group tour organization.
- Practice good written and oral communication skills.
Prerequisite: None Corequisite: None Graded: Letter Grade
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