TCA 190 - Introduction to Destination Marketing

Credits: 3

Description
Study of Convention and Visitors Bureaus on a domestic level and National Tourism Organizations on an international level to examine economic impact of visitor markets and advertising, promotion, sales and public relations.

Student Learning Outcomes

Explain the critical mission of Convention and Visitor Bureaus in marketing destinations.
Justify the role that destination marketing plays in formulating images.
Evaluate economic benefits of visitor markets.
Evaluate a marketing plan to solicit conventions, groups, leisure travelers and other visitor business.

Prerequisite: None
Corequisite: None

Graded: Letter Grade