TCA 302 - Event and Sport Sponsorship

Credits: 3

Description
Explores the area of sponsorships for profit and non-profit events. You will learn how to identify qualified prospective sponsors for music and sporting events, develop strategies for a successful fundraising event, create sponsorship proposals, and price sponsorships appropriately.

Student Learning Outcomes

Identify sponsors of event and sport marketing.
Explain the motivation and rationale for use of event sponsorships by corporations.
Learn pricing strategies and financial implications of sponsorships.
Create an event sponsorship proposal.

Prerequisite: None
Corequisite: None

Graded: Letter Grade