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Aug 14, 2024
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FAB 380 - Food Service Operations Marketing Credits: 3 Description Modern customer service theories and principles will be applied to the food service industry. Topics will include branding, guest loyalty, innovation, guest experiences, up-selling, word-of-mouth marketing, social media, and service recovery. Traditional tools such as SWOT analysis, pricing principles, and the services marketing mix will be integrated with current industry practices.
Student Learning Outcomes
- Contrast services marketing and services sales from that of hard goods marketing and sales.
- Evaluate the contribution of different food service operation features to brand loyalty.
- Role play appropriate methods of service recovery.
- Create a food service operation SWOT analysis.
Prerequisite: FAB 210 and FAB 230 both with a grade of C- or higher Corequisite: None Graded: Letter Grade
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