DESCRIPTION
This degree prepares students for careers in advertising, retail sales, and marketing. The program includes a comprehensive exposure to marketing principles and business related issues.
STUDENT LEARNING OUTCOMES
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Explain current marketing, merchandising, and retail management theories and how they apply to organizational settings.
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Apply marketing and merchandising strategies to real-life retail settings.
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Explain the characteristics of marketing and merchandising plans used in retail establishments.
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Demonstrate the latest techniques and trends in marketing and merchandising practices.