Jan 27, 2022
This degree prepares students for careers in advertising, retail sales, and marketing. The program includes a comprehensive exposure to marketing principles and business related issues.
Student Learning Outcomes
- Explain current marketing, merchandising, and retail management theories and how they apply to organizational settings.
- Apply marketing and merchandising strategies to real-life retail settings.
- Explain the characteristics of marketing and merchandising plans used in retail establishments.
- Demonstrate the latest techniques and trends in marketing and merchandising practices.
General Education Requirements (22 Credits)
Mathematics (3 Credits)
NOTE: Your first college-level MATH course MUST be completed before reaching 30 total college-level credits.
English Composition (3-5 Credits)
NOTE: Your first college-level ENG course MUST be completed before reaching 30 total college-level credits.
Communications (3 Credits)
Human Relations (3 Credits)
Natural Science (3 Credits)
Fine Arts/Humanities/Social Sciences (3 Credits)
- any AM prefix course
- or any ANTH prefix course (except ANTH 102 and ANTH 110L)
- or any ART prefix course
- or any COM prefix course
- or CRJ 104 - Introduction to Administration of Justice
- or DAN 101 - Dance Appreciation
- or any ECON prefix course
- or ENG 223 - Themes of Literature or above
- or GEOG 106 - Introduction to Cultural Geography
- or HHP 150 - Living Healthy and Well
- or HHP 201 - Stress Management
- or HHP 213 - Healthy Aging
- or any HIST prefix course
- or any MUS prefix course (except MUS 100)
- or any PHIL prefix course
- or PHO 101 - Beginning Photography
- or any PSC prefix course
- or any PSY prefix course
- or any SOC prefix course
- or any THTR prefix course (except THTR 275)
- or WMST 113 - Gender, Race, and Class
- or World Languages 101B or above (this includes the following course prefixes: ARA, ARM, CHI, FIL, FREN, GER, GRE, ITAL, JPN, KOR, LAT, PORT, RUS, SPAN, and THAI)
U.S. and Nevada Constitutions (4-6 Credits)
Special Program Requirements (39 Credits)
Core Requirements (30 Credits)