Journalism/Media Studies: Advertising/Public Relations, AA

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CODE: JOURAPR-AA | TOTAL CREDITS: 60 | FINANCIAL AID ELIGIBILITY: Eligible

DESCRIPTION

The Associate of Arts in Journalism/Media Studies has two tracks: news production and advertising/public relations. Students will complete a core set of classes and then choose a track they wish to follow pertaining to their specific interests. In this program, students will be provided with the most current and relevant instruction in the field of journalism and integrated marketing communications. Students entering the field of journalism need the skills to compete in the multimedia landscape. The news production track focuses on writing, reporting, analyzing, and producing media for print, online, and broadcast. The advertising/public relations tract focuses on public relations (PR), advertising, direct marketing, and multimedia communication for careers in PR and advertising. Both tracks give students the base knowledge needed for higher education and gainful employment.

ACADEMIC MAPS

Academic Maps: AA Journalism/Media Studies: Advertising and Public Relations

Student Learning Outcomes

Develop journalistic news judgment, values, and ethics to increase media literacy and competencies in this field.
Improve journalistic skills including research, reporting, interviewing, and writing.
Produce journalistic currency that may include: news articles written in various styles; broadcast news packages for radio and television; advertising, public relations, and marketing materials; and visual media including videos, photographs, and websites.
Integrate modern-day equipment to produce media including computers and software, radio and television apparatus such as cameras and microphones, news-website operating systems, social-media websites, and digital media such as MP3 files.
Transform skills to work situations including internships and production courses.

General Education Requirements

TOTAL GENERAL EDUCATION CREDITS: 34

Mathematics (3 Credits)

^{NOTE: Your first college-level MATH course MUST be completed before reaching 30 total college-level credits.}

Recommended: MATH 120 or 120E.

MATH 120 - Fundamentals of College Mathematics
or MATH 120E - Fundamentals of College Mathematics Expanded or above (except MATH 122 and MATH 123)
or STAT 152 - Introduction to Statistics

English Composition (6-8 Credits)

^{NOTE: Your first college-level ENG course MUST be completed before reaching 30 total college-level credits.}

Literature (3 Credits)

Recommended: ENG 223.

ENG 223 - Themes of Literature or above

Analytical Reasoning (3 Credits)

Recommended: PHIL 102.

Natural Science (6-7 Credits)

Two courses from the following, one must include a lab.

ANTH 102 - Introduction to Physical Anthropology
or ANTH 110L - Physical Anthropology Lab
or any AST prefix course
or BIOL 101 - Biology for Non-Majors or above
or CHEM 105 - Chemistry, Man and Society or above
or any EGG prefix course
or any ENV prefix course
or GEOG 103 - Physical Geography
or GEOG 104 - Physical Geography Laboratory
or GEOG 117 - Meteorology/Climatology
or any GEOL prefix course
or HHP 123 - Introduction to the Human Body
or any PHYS prefix course

Social Science (9 Credits)

Select one course from three different disciplines.

Recommended: ECON 100 and PSY 101 and SOC 101 .

any ANTH prefix course (except ANTH 102 and ANTH 110L)
or CRJ 104 - Introduction to Administration of Justice
or any ECON prefix course
or HHP 150 - Living Healthy and Well
or HHP 201 - Stress Management
or HHP 213 - Healthy Aging
or PHIL 135 - Introduction to Ethics
or PHIL 205 - Science and Religion
or PHIL 207 - Social and Political Philosophy
or PHIL 216 - Philosophy of Human Nature
or PHIL 244 - Bioethics
or PHIL 245 - Contemporary Moral Issues
or PHIL 246 - Philosophy of Law
or PHIL 249 - Environmental Ethics
or any PSC prefix course
or any PSY prefix course (except 270)
or any SOC prefix course
or WMST 113 - Gender, Race, and Class

U.S. and Nevada Constitutions (4-6 Credits)

Four Credit Options
HIST 100 - Historical Issues and Contemporary Society
or PSC 101 - Introduction to American Politics
Six Credit Options
HIST 101 - U.S. History to 1877
and HIST 102 - U.S. History Since 1877
or
HIST 101 - U.S. History to 1877
and HIST 217 - Nevada History
or
HIST 102 - U.S. History Since 1877
and HIST 111 - Survey of U.S. Constitutional History
or
HIST 111 - Survey of U.S. Constitutional History
and HIST 217 - Nevada History

Values and Diversity

^{All students MUST fulfill this requirement. Course chosen may also be used to fulfill the corresponding general education or special program requirements.}

Recommended: PSY 101.

Special Program Requirements

TOTAL SPECIAL PROGRAM CREDITS: 26

Core Requirements (24 Credits)

COM 101 - Oral Communication
and JOUR 100 - Introduction to Journalism and Media Studies
and JOUR 101 - Critical Analysis of the Mass Media
and JOUR 102 - News Reporting and Writing
and JOUR 210 - Introduction to Public Relations
and JOUR 220 - Fundamentals of Applied Media Aesthetics
and JOUR 261 - Introduction to IMC
and JOUR 276 - Design Principles of Advertising/Publications