MKT 450 - Competitive Strategies for Product and Price Management

Credits: 3

Description
This course is designed to broaden and deepen understanding, application, and evaluation of project and price management decision-making issues.

Student Learning Outcomes

Analyze product and branding decision situations across a range of industries.
Recommend reasoned solutions to pricing, branding, and positioning problems.
Develop persuasive oral and written arguments that resolve product and price management issues.

Prerequisite: BUS 101 or Instructor approval