GAM 208 - Casino Business Strategy

Credits: 3

Description
Fundamentals of the strategic business processes of a casino organization from internal and external prospectives. Topics include casino economics, environmental factors including social, political, legal and competitive forces, consumer behaviors, development of a corporate culture, internal controls, and the future of the gaming industry.

Student Learning Outcomes

Develop an understanding of the casino environment from an economic, social, political, and legal standpoint.
Assess how consumer behaviors affect the casino organization on a macro level.
Identify the importance of a strong corporate culture and how technology impacts the organization.
Discuss how historical developments reflect a changing competitive environment.
Recognize various internal controls and how they relate to products, pricing, and promotions.
Assess the future of the gaming industry.
Compare and contrast internal and external forces that impact the strategic vision of a casino organization.

Prerequisite: None