TCA 110 - Introduction to the Convention Industry

Credits: 3

Description
Overview of the convention industry, including meetings, trade shows, conferences and incentive travel. Role of the suppliers to the industry also covered. Course provides practical insights into the role of association and corporate meeting planners.

Student Learning Outcomes

Analyze and discuss the role and functions of the Convention and Visitors Bureaus.
Organize the essential aspects of planning effective programs and conventions.
Identify primary considerations and techniques used in negotiation of confirmation letter, contracts and lease agreements.
Appraise the role of Receptive Tour Operators/Destination Management Companies.

Prerequisite: None
Corequisite: None

Graded: Letter Grade