TCA 180 - Hotel, Restaurant and Casino Marketing

Credits: 3

Description
An introduction to the marketing of hotels, restaurants and casinos. Special attention is given to sales, public relations, advertising, promotions, merchandising and entertainment.

Student Learning Outcomes

Develop basic marketing strategies.
Evaluate Nevada Hotel/Casino industry marketing and advertising media.
Produce a marketing and advertising budget.
Differentiate among marketing, advertising, and promotional campaigns.

Prerequisite: None
Corequisite: None

Graded: Letter Grade