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May 16, 2024
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TCA 276 - Introduction to Trade Show Operations
Credits: 3
Description
Overview of the trade show industry. Students will learn how to develop, plan, create and evaluate domestic and international trade shows. Students will also learn how to promote and sell to attendees and exhibitors.
Student Learning Outcomes
- Identify the role, scope, and responsibilities of a trade show coordinator.
- Evaluate the feasibility of a exposition and develop an original concept by demonstrating show product skills learned in class.
- Develop a trade show marketing plan to both exhibitors and attendees.
- Examine cultural distinctions and various international challenges.
Prerequisite: None
Corequisite: None
Graded: Letter Grade
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