TCA 289 - Introduction to Corporate Meetings and Events

Credits: 3

Description
Students will learn how to become successful corporate meeting planners. Students will be able to produce and market a variety of industry functions such as company events, new product/service launches, customer relations functions, and tools to evaluate an event performance.

Student Learning Outcomes

Identify the role, scope, and responsibilities of a corporate meeting/event planner.
Create learning tools to plan, organize, and evaluate a corporate meeting or event.
Develop a marketing plan to include contemporary social media.
Apply and practice good written and oral communications skills.

Prerequisite: None
Corequisite: None

Graded: Letter Grade