BUS 102B - Entrepreneurship and Innovation

Credits: 3

Description
Practical overview of business start up, planning, preparation, and risk assessment. Concentration on business plan formulation including acquiring financing, personnel selection, sales and marketing.

Student Learning Outcomes

Describe the role of entrepreneurship in modern business. Define the competitive structure and the opportunities within.
State the types of competition that exist in the entrepreneurial marketplace.
Apply marketing techniques, consumer behavior, pricing, promotion and distribution factors to a real world scenario.
Explain the social, legal, and ethical responsibilities of entrepreneurial business.

Prerequisite: None