MKT 210 - Marketing Principles

Credits: 3

Description
Survey of marketing. Studies problems of the manufacturer, wholesaler and retailer in the marketing of goods and services, channels of distribution, customer relations, pricing policies and communications.

Student Learning Outcomes

Describe the function of marketing and the fundamentals of marketing strategy.
Discuss consumer and market behavior and related marketing strategies.
Explain the functions of product life cycles and relevant strategies for current and future products services.
Describe marketing and positioning strategies used for domestic and international markets.
Apply the strategies of promotion, advertising, and pricing to simulated marketing situations.

Prerequisite: None