JOUR 223 - Contemporary Radio

Credits: 3

Description
Examination of the structure, programming, regulation, and problems of radio in today’s world and the role the medium plays in informing and entertaining modern listeners.

Student Learning Outcomes

Students will develop an understanding of how management, programming, sales, and engineering functions interact within a radio station operation.
Students will list various job duties of key radio station personnel.
Students will describe factors for successful radio station operations.
Students will define terms used in the radio broadcasting industry.
Students will explain key characteristics of various radio station formats.
Students will demonstrate an understanding of the challenges facing radio today.

Prerequisite: None