2021-2022 Catalog and Student Handbook 
    
    Dec 26, 2024  
2021-2022 Catalog and Student Handbook [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

JOUR 276 - Design Principles of Advertising/Publications


Credits: 3
Description
History of design periods and styles. Introduction to five basic types of print advertising: periodicals, direct mail, point of purchase, sales-promotion, and merchandising.

Student Learning Outcomes
  1. Compare and contrast the strengths and weaknesses of five basic types of print advertising including the following: periodicals, direct mail, point-of-purchase, sales promotion and merchandising
  2. Apply design and production strategies for advertisements
  3. Justify solutions to issues affecting design and production including budget limitations, publication constraints and audience considerations

Prerequisite: None



Add to Portfolio (opens a new window)