2021-2022 Catalog and Student Handbook 
    Jun 14, 2024  
2021-2022 Catalog and Student Handbook [ARCHIVED CATALOG]

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JOUR 276 - Design Principles of Advertising/Publications

Credits: 3
History of design periods and styles. Introduction to five basic types of print advertising: periodicals, direct mail, point of purchase, sales-promotion, and merchandising.

Student Learning Outcomes
  1. Compare and contrast the strengths and weaknesses of five basic types of print advertising including the following: periodicals, direct mail, point-of-purchase, sales promotion and merchandising
  2. Apply design and production strategies for advertisements
  3. Justify solutions to issues affecting design and production including budget limitations, publication constraints and audience considerations

Prerequisite: None

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