OPHT 232B - Opticianry Management Sales

Credits: 3

Description
Presentation of basic principles of present day ophthalmic dispensing practices. Emphasis will be on patient communication, costs, both inventory and laboratory and computer skills, as well as general bookkeeping skills and associated dispensing practice procedures. Salesmanship and business ethics will be covered.

Student Learning Outcomes

Identify, state, and define how an understanding of how an optical establishment is structured and operated.
Develop a basic ability to manage employees.
Have a basic appreciation for the policies and strategies of business as they relate to the ophthalmic profession.
Identify, state, and define the five functions of management.
Identify another individual personality type using a personality type assessment test.
Identify his or her personality style.
State the communication model.
State how the communication model and personality typing refers to management skills.
Identify the main components of a Detailed Income Statement.
Identify, state, define and perform a comparison/contrast on, the three classical management styles.
Develop a plan to address one of the five functions of management.
State the guidelines to recruitments and interviewing of potential job candidates.
Locate resource centers/associations/organizations/and government agencies available to the optical business community within a defined market.
Identify, state, define and apply knowledge of how to train and manage personnel.
Identify, state, define and apply knowledge of appropriate patient relations.
Develop ethical behaviors.
Identify, state and define the regulatory agencies effecting the establishment and operations of an optical enterprise.
Create a business plan.
Identify, state, define and apply the laws pertaining to running an optical establishment in Nevada.

Prerequisite: None