TCA 183 - Conference and Convention Planning

Credits: 3

Description
Practical insight into the different types of conferences and conventions, the types of organizations that stage such events and how to reach and sell to these different groups. Students will learn how to analyze a hotel and convention property along with other venues, and how to successfully service the various segments of the meeting planning industry.

Student Learning Outcomes

Describe conferences and conventions that hold meetings.
Develop a preliminary program for a convention/conference.
Create a criteria to select vendors and venues.
Evaluate event performance during post-meeting analysis.

Prerequisite: None
Corequisite: None

Graded: Letter Grade