TCA 305 - Social Media and Event Marketing

Credits: 3

Description
This course will teach you how to increase website traffic, raise brand awareness, create a brand identify and positive association. You will also learn how to increase communication and interaction with key audiences.

Student Learning Outcomes

Launch a social media marketing campaign to include how to develop a personal brand, and to optimize your business profile on social networks.
Evaluate blogs, vlogs, podcasts and webinars, social medial analytics and measure ROI of your content.
Enhance oral and written communication skills.
Create a Social Media Marketing Project.

Prerequisite: None
Corequisite: None

Graded: Letter Grade