2021-2022 Catalog and Student Handbook 
    
    Feb 29, 2024  
2021-2022 Catalog and Student Handbook [ARCHIVED CATALOG]

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FAB 380 - Food Service Operations Marketing


Credits: 3
Description
Modern customer service theories and principles will be applied to the food service industry. Topics will include branding, guest loyalty, innovation, guest experiences, up-selling, word-of-mouth marketing, social media, and service recovery. Traditional tools such as SWOT analysis, pricing principles, and the services marketing mix will be integrated with current industry practices. 

Student Learning Outcomes
  1. Contrast services marketing and services sales from that of hard goods marketing and sales.
  2. Evaluate the contribution of different food service operation features to brand loyalty.
  3. Role play appropriate methods of service recovery.
  4. Create a food service operation SWOT analysis.

Prerequisite: FAB 210  and FAB 230  both with a grade of C- or higher.
Corequisite: None
Graded: Letter Grade



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