TCA 385 - Convention Sales and Management

Credits: 3

Description
Course will cover prospecting, contract preparation, relationship building, sales techniques, and document preparation to include banquet event orders and internal communications. You will learn how to effectively administer, execute and review group bookings and planned events. Effective customer service and communication skills will be stressed along with career opportunities.

Student Learning Outcomes

Identify convention, group and/or event sales as prospects – recognize unique needs of each customer.
Deliver an effective sales presentation from qualification to closing the sale.
Prepare sales management contracts.
Employ oral and written communication skills.

Prerequisite: HMD 101
Corequisite: None

Graded: Letter Grade