TCA 464 - Sport and Concert Arena Management

Credits: 3

Description
Covers promoting and managing large and small sporting events, covering everything from logistics to sponsorship to successful marketing.

Student Learning Outcomes

Explore the size and scope of the sports event management and marketing industry.
Develop tactics to support event mission and strategic revenue streams to build a host community fan base.
Promote sports and market related merchandise.
Increase oral/written communications skills for career opportunities.

Prerequisite: HMD 101
Corequisite: None

Graded: Letter Grade