Marketing, AAS

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CODE: MKTNG-AAS | TOTAL CREDITS: 61 | FINANCIAL AID ELIGIBILITY: Eligible

This degree is not intended for transfer to UNLV, UNR, or NSU. Some of the courses may be eligible for transfer depending on the policies of the institution you are transferring to. Students who wish to transfer should consult with their assigned advising unit.

ACADEMIC MAP: Map: CSN AAS Marketing

SCHOOL: School of Business, Hospitality and Public Services

DEPARTMENT: Department of Business Administration

AREA OF STUDY: Business

DESCRIPTION

This degree prepares students for careers in advertising, retail sales, and marketing. The program includes a comprehensive exposure to marketing principles and business related issues.

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Student Learning Outcomes

Explain current marketing, merchandising, and retail management theories and how they apply to organizational settings.
Apply marketing and merchandising strategies to real-life retail settings.
Explain the characteristics of marketing and merchandising plans used in retail establishments.
Demonstrate the latest techniques and trends in marketing and merchandising practices.

General Education Requirements

TOTAL GENERAL EDUCATION CREDITS: 22

300-level and above courses cannot be used to satisfy GE requirements.

Mathematics (3 Credits)

^{NOTE: Your first college-level MATH course MUST be completed before reaching 30 total college-level credits.}

BUS 115 - Business Mathematics
or MATH 104B - Applied Mathematics or above (except MATH 122 and MATH 123)

English Composition (3-5 Credits)

^{NOTE: Your first college-level ENG course MUST be completed before reaching 30 total college-level credits.}

Communications (3 Credits)

Human Relations (3 Credits)

Natural Science (3 Credits)

Fine Arts/Humanities/Social Sciences (3 Credits)

any AM prefix course
or any ANTH prefix course (except ANTH 102 and ANTH 110L)
or any ART prefix course
or any COM prefix course
or CRJ 104 - Introduction to Administration of Justice
or DAN 101 - Dance Appreciation
or any ECON prefix course
or ENG 223 - Themes of Literature or above
or GEOG 106 - Introduction to Cultural Geography
or HHP 150 - Living Healthy and Well
or HHP 201 - Stress Management
or HHP 213 - Healthy Aging
or any HIST prefix course
or any MUS prefix course (except MUS 100)
or any PHIL prefix course
or PHO 101 - Beginning Photography
or any PSC prefix course
or any PSY prefix course
or any SOC prefix course
or any THTR prefix course (except THTR 275)
or WMST 113 - Gender, Race, and Class
or World Languages 101B or above (this includes the following course prefixes: ARA, ARM, CHI, FIL, FREN, GER, GRE, ITAL, JPN, KOR, LAT, PORT, RUS, SPAN, and THAI)

U.S. and Nevada Constitutions (4-6 Credits)

Four Credit Options
HIST 100 - Historical Issues and Contemporary Society
or PSC 101 - Introduction to American Politics
Six Credit Options
HIST 101 - U.S. History to 1877
and HIST 102 - U.S. History Since 1877
or
HIST 101 - U.S. History to 1877
and HIST 217 - Nevada History
or
HIST 102 - U.S. History Since 1877
and HIST 111 - Survey of U.S. Constitutional History
or
HIST 111 - Survey of U.S. Constitutional History
and HIST 217 - Nevada History

Major Requirements

TOTAL MAJOR REQUIREMENTS CREDITS: 39

Grades of D+, D, and D- in the major requirements (occupational) area in an Associate of Applied Science degree program will not count toward graduation requirements.

Core Requirements (30 Credits)

BUS 101 - Introduction to Business
and IS 101 - Introduction to Information Systems
and MGT 201 - Principles of Management
and MKT 123 - Sales Promotion
and MKT 127 - Introduction to Retailing
and MKT 132 - Sales Management
and MKT 210 - Marketing Principles
and MKT 211 - Introduction to Professional Sales
and MKT 250 - Introduction to International Marketing
and MKT 261 - Introduction to Public Relations